#Fashion nova models full#

And self-confidence is the ultimate thirst trap. The message broadcast by the Fashion Nova site and its Instagram page is that you don’t have to be a skinny white model to be desirable. The brand’s Instagram, for example, re-posts about 30 outfits from customers’ Instagrams every week, in addition to engaging on every single photo in which the brand is tagged. “In other words, don’t alienate your customer,” Noël Duan wrote for Quartz. Fashion Nova’s clothes tend to highlight these features, and instead of relegating larger women to shapeless, matronly designs, their clothing for these customers is similarly fitted and shows plenty of skin.

#Fashion nova models full#

But they cater to women many other brands still fail to design thoughtfully for-those with full hips and butts and busts. The brand’s success has as much to do with its digital savvy and understanding of its customers as the actual clothes it sells, which tend to be cheap fast fashion. The company hasn’t revealed its sales, but in an interview with WWD (paywall) last year, founder and CEO Richard Saghian said it grew 600% in 2017. It also ranked among Google’s top-searched fashion brands by millennials, beating out labels such as Chanel and Yves Saint Laurent.

Janet Guzman is the no.1 Fashion Nova model, she is a American model and fashion photographer. in runway, editorial/print & fashion bookings.Info.

And no brand has better used that tool than Fashion Nova, a clothing label that has quickly exploded, in large part thanks to the voluptuously curvy, racially diverse models, celebrities, and regular customers whose pictures populate its Instagram, often in sultry poses proven to elicit “likes” and comments. Nova Agency is the most prestigious boutique modeling agency in the Mid-Atlantic region, representing our carefully selected models. It’s the natural habitat of the sexily posed, scantily clad portraits dubbed “thirst traps.”įor brands, meanwhile, it’s a powerful tool to advertise their wares and attract customers, thanks to its visual format and massive user base.

It’s where untold numbers of young women and men, in search of attention, validation, or something else, go to show off their best sides-literally.