'We will continue to support Japanese automakers in these times of transformation to keep their cars attractive both domestically and globally,' said Christian Mecker, executive vice president and member of the board of directors of Bosch Corporation.Ĭhoice of Japan as production location shows strong commitmentĪs one example of Bosch's strong commitment to the Japanese market, the company announced that it will start the manufacturing of its iBooster in Japan from the second half of 2022. 2021 marks Bosch's 110 th anniversary in Japan, showing the company's strong commitment to supporting and meeting the needs of Japanese automakers throughout the years with its technologies and solutions. Bosch foresees that Japanese automakers will continue to maintain at this level for the next ten years. Strong commitment to the Japanese market with 110 years of historyĮven amid the coronavirus pandemic, Japanese automakers have kept their strong presence in the market with a 30 percent share of the automotive production worldwide.

The number of associates employed at Bosch in Japan stood at around 6,500 as of December 31, 2020. We will further expand our portfolio in Japan according to our slogan ‘Invented for life,' and provide innovative technologies that benefit people and society,' said Klaus Meder, president and representative director of Bosch Corporation, Japan, at the press conference. 'Due to the current situation we expect a challenging year also in Japan, but we remain committed to the local market and its long-term potential. The company had a good start in the first quarter of 2021, however, several risks such as those related to the coronavirus, the delay of vaccinations and global semiconductor shortage may impact business developments in the current year.

As business picked up in the second half of the year, Bosch in Japan registered much better results than predicted in the beginning of the year.įor the current business year, Bosch forecasts a healthy double-digit increase of sales compared to the previous year.

While sales in Japan were significantly impacted by the coronavirus pandemic, Bosch was able to achieve a positive EBIT (earnings before interest and taxes). Tokyo – Bosch, a leading global supplier of technology and services, ended its 2020 fiscal year with 269 billion yen (2.2 billion euros) in consolidated sales to third parties in Japan.

Bosch ibooster generation 2